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Hi there, we meet again to discuss on the popular issues of e-commerce. We will discuss on the new marketing communication tool for companies today- Corporate Blogging. According to Wikipedia, corporate weblog is a tool that organizations used and published to reach its organizational goals. It has grown from a popular teen pastime to needs for corporations. Most of the blogs can be categorized as internal and external blogs. Internal blogs are generally accessed through the intranet where every employee can view on it whereas external blogs are publicly published for everyone where they can see the employees, teams or spokespersons of the company sharing their views on the blog.
According to Ray Valdes, only less than 5 percent of the Fortune 1000 is using blogs strategically in year 2006, but he believes that the percentage will triple in the next two years. According to Socialtext’s research, 61 (approximately 12.2%) of the Fortune 500 are blogging as of 4th July 2009. Why corporate blogging become so popular nowadays?
Corporate blogging has been introduced as a new approach to marketing because companies can use it to polish up their marketing message indirectly through social interactions. Besides, blogging enables faster feedback rather than other customer communication avenues. It also provides a more strategic understanding of the current market trend. Moreover, blogging is telling the customers indirectly that the company cares about their products and customers. Many companies not only using it for customer and peer support, they also use it for internal communications from the CEO, HR department, or as a discussion tool among the employees. Most of the leaders feel comfortable or safe to communicate directly to the customers without worrying negative corporate consequences such as being sued. On the other hand, it gives the writer an opportunity to answer critics in a controlled forum, but some of the critics may not seen by the writer because they might have post it somewhere else. It also brings new connections and generates trust within customers, employees, suppliers, investors and others which may lead to business opportunities.
Although there are risks such as revealing issues on financial results, with communication and guide within the organization, we believe that the benefits of corporate weblog will exceed the problems.
The links below will provide more information on corporate blogging to all of you:
Corporate blogging has been introduced as a new approach to marketing because companies can use it to polish up their marketing message indirectly through social interactions. Besides, blogging enables faster feedback rather than other customer communication avenues. It also provides a more strategic understanding of the current market trend. Moreover, blogging is telling the customers indirectly that the company cares about their products and customers. Many companies not only using it for customer and peer support, they also use it for internal communications from the CEO, HR department, or as a discussion tool among the employees. Most of the leaders feel comfortable or safe to communicate directly to the customers without worrying negative corporate consequences such as being sued. On the other hand, it gives the writer an opportunity to answer critics in a controlled forum, but some of the critics may not seen by the writer because they might have post it somewhere else. It also brings new connections and generates trust within customers, employees, suppliers, investors and others which may lead to business opportunities.
Although there are risks such as revealing issues on financial results, with communication and guide within the organization, we believe that the benefits of corporate weblog will exceed the problems.
The links below will provide more information on corporate blogging to all of you:
6 comments:
yes. u can get almost everything by clicking the mouse. lol
Yup, nowadays people use to earn money by just a click!
I'm having a blog too for my business purpose. It's actually very useful though...... And it helps to safe alot by not paying for the domain, and the IT guy for maintaining my website. Blogging has become so famous nowadays that almost everyone has got their own personal blogs, regardless of the purpose of the blog. In fact, it has become a trend now.
blogging really is a useful things for every people, even to a corporate. a corporate can use it to advertise and help them to promote their product..besides,the customer also can use blogging as a tool to communicate with the corporate..its a so wonderful things..
Thx for your comment, our moments!
Yup, it is really the current trend of e-commerce and business world.
Even I have a personal blog on my own~
Rainie: ya, I found it quite useful for those company to approach their customers. It makes customers feel comfortable~
Now a days most of the peoples are use ecommerce for online shopping and they sell & buy the products through online to the help of ecommerce. so Ecommerce can change the world easily. thanks for your wonderful sharing.
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