Corporate Blogging: A new marketing communication tool

5:39 PM / Posted by phaikyin@snowyin / comments (6)

Hi there, we meet again to discuss on the popular issues of e-commerce. We will discuss on the new marketing communication tool for companies today- Corporate Blogging. According to Wikipedia, corporate weblog is a tool that organizations used and published to reach its organizational goals. It has grown from a popular teen pastime to needs for corporations. Most of the blogs can be categorized as internal and external blogs. Internal blogs are generally accessed through the intranet where every employee can view on it whereas external blogs are publicly published for everyone where they can see the employees, teams or spokespersons of the company sharing their views on the blog.



According to Ray Valdes, only less than 5 percent of the Fortune 1000 is using blogs strategically in year 2006, but he believes that the percentage will triple in the next two years. According to Socialtext’s research, 61 (approximately 12.2%) of the Fortune 500 are blogging as of 4th July 2009. Why corporate blogging become so popular nowadays?



Corporate blogging has been introduced as a new approach to marketing because companies can use it to polish up their marketing message indirectly through social interactions. Besides, blogging enables faster feedback rather than other customer communication avenues. It also provides a more strategic understanding of the current market trend. Moreover, blogging is telling the customers indirectly that the company cares about their products and customers. Many companies not only using it for customer and peer support, they also use it for internal communications from the CEO, HR department, or as a discussion tool among the employees. Most of the leaders feel comfortable or safe to communicate directly to the customers without worrying negative corporate consequences such as being sued. On the other hand, it gives the writer an opportunity to answer critics in a controlled forum, but some of the critics may not seen by the writer because they might have post it somewhere else. It also brings new connections and generates trust within customers, employees, suppliers, investors and others which may lead to business opportunities.

Although there are risks such as revealing issues on financial results, with communication and guide within the organization, we believe that the benefits of corporate weblog will exceed the problems.

The links below will provide more information on corporate blogging to all of you:

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Credit Cards Debts: Causes and Prevention

1:48 AM / Posted by phaikyin@snowyin / comments (4)

Hi, everyone! This week article is on one of people’s major concern which is credit cards debts. Credit cards are very common in this century. According to Wikipedia, it is a part of payment system which uses a small plastic card for payment. The issuer of cards allows the user to borrow money to pay for goods or services to the merchant in advance.






Credit cards can be very convenient if it is used properly, otherwise, you’ll be surrounded by load of debts which may cause bankruptcy. I’ll share some of the causes and prevention of the credit cards debts in this article.


Maintaining expenses on a reduced income- Excessive spending is one of the main causes, especially when users are experiencing reduction in their monthly income. If users still spend as if they are having their previous income, they will soon find that their credit cards’ monthly charges will be doubled or tripled up. A fast and effective way to prevent this is creating a new budget which can get your spending under control. Users will have a clear view on how much money they have each month and how many they need to spend for the month.



Low or no savings- It is important to contribute money to the savings account regularly. However, if you’re contributing very little or no fund to savings account, your savings may not able to cover unexpected or emergency expenses. An easy way to prevent from adding charges to credit cards during emergency is set up an automatic monthly transfer to your savings account. With this system, you would not need to worry that you will forget to set your funds aside.

Poor money management- Money management includes everything from monthly budgeting to bill paying to savings and investment contributions. Therefore, failing to manage any of the areas will cause you to loss control on your finance. For instance, if you fail to pay your monthly credit card bills, you will be charged for late payment at substantially high interest rates. The same solution for the “low or no savings” is applied here. Users should consider setting up an automatic bill pay transfer to ensure that they never miss out any payments.

Overspending- Spending do helps to boost up the economy but spending too much on unnecessary things is the most common cause of increasing credit cards debts. It seems impossible to stop swiping our credit cards to get things that we want with all those glittery advertisements which keep on persuading us to buy, buy and buy! In order to prevent overspending, set a budget on your necessary monthly spending and stick to it!

Prevention is always better than cure. Think twice before you intend to purchase using credit cards and avoid mistakes that lead to burdens of debts. Good luck, people!


For more in-depth details, please visit the web sites below:
http://www.debtfirms.com/credit-card-debt.html
http://www.3debtconsolidation.com/creditcardmistakes.html

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How to safeguard our personal and financial data?

8:31 PM / Posted by phaikyin@snowyin / comments (2)

Hi, fellows! Today I'll provide some information on safeguarding to all of you. First of all, what does your personal and financial data mean to you? Is it only a name, age, address to you or your income, savings in banks, and money? As today’s technology is becoming more advance where online shopping and e-bill are becoming common to us, it also has opened up new opportunities for people to commit crime such as computer hacking and identity theft.

Never thought of crimes in the online world? Well, you should start aware of it now! Here are some tips to safeguard your personal and financial data:


Fend off “phishing”- Do not provide personal information through phone, mail or over the Internet, unless you know who you’re dealing with. Criminal may pose as representatives of banks, government agencies or popular online retailer and ask for your personal data through e-mails or by other means.

Shop at reputable online stores- You will need to provide personal data most of the time when you go for online shopping. Shopping at reputable stores such as Amazon.com and eBay may reduce the risk of stolen identities. Spending some time to research unsure internet site through the online Better Business Bureau before purchase online. On the other hand, it also ensures delivery of goods to your doorstep.
Check for latest security updates- Before giving your credit card information on an online retailer website, make sure your internet browser has all the latest security updates. Besides, ensuring the website that you are visiting is a secure server is also important because secure server is encrypted to protect any personal and financial information that you enter. There are several things that you have to look into to ensure the site is secure:
  1. The web address should start with “http://”.

  2. You should see a closed lock shown at the bottom of your computer screen.
  3. There should be a symbol of a key that is not broken.

Password protection- Always set a strong password to protect your access data and change the password once a while.



Install and update antispyware and antivirus programs- Install an antivirus program such as AVG antivirus, Norton antivirus, Kaspersky Antivirus and others to protect your computer from viruses that might steal or modify the data stored in your computer. In addition, scan the computer frequently to remove infected files.


Avoid clicking on pop-up ads or downloading information from unknown sites- Some of the pop-up ads itself is a virus, your computer will be infected once you click on it. Besides, a lot of video, images that available for download from some of the websites contained virus. Nowadays, even MSN messenger deliver virus through sending links which invite you to view something such as pictures.




So what are you waiting for? Let us start to prevent the outflow of our personal or financial data through internet right now!

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An example of e-commerce failure: MetalSite

9:56 AM / Posted by phaikyin@snowyin / comments (2)

Let me begin the topic by refreshing what e-commerce is all about. E-commerce is stand for Electronic Commerce which consists of the buying and selling of goods or services through internet and other computer networks. Nowadays, the growth of the amount of trade has increased dramatically with the widespread of Internet usage. Due to the growth of e-commerce, many companies are struggling to develop their own websites to promote their products and services online.

There are a few virtual e-commerce companies which are very successful, such as eBay, Amazon.com, E-trade and others. Nevertheless, there are also large numbers of e-commerce companies that failed to maintain their business through the Internet. These companies are such as IBM, eToys, Boo.com, Webvan and so on. Here, I will briefly describe on another example of e-commerce failure and its causes to the failure.

MetalSite is commonly known as the pioneer of e-commerce metals. MetalSite which started up by Patrick B. Stewart in year 1998 was primarily focused on easier access to buy and sell metals through Internet tools. The vision of MetalSite is to transform the traditional metals supply chain into a fully networked value chain by adding capabilities such as online logistics, credit services and more. This includes tools that support transactions at each step which are from inquiry through settlement and delivery.

However, its website is now blank. It has suspended its operations since 6th June 2001 and its last few dozens of employees have left the firm for their own good at 15th June 2001. Below is the Link of the website which is blank.
MetalSite

It was perhaps the most surprising failures for the metal industry as they have investment backed from Bethlehem, Weirton, LTV, Steel Dynamics, and Ryerson Tull. MetalSite appeared to be successful even the Internet Capital Group also thought so and invested over $100 million in MetalSite.

The main cause of MetalSite’s failure was run out of cash. The costs of financing MetalSite’s technology and employees was impossible to justify, as a result, the firm actually burned over $200 million without generating any significant revenues. Secondly, MetalSite had numbers of backers who could commit product to their platforms which causes split ownership structures to exist. As an effect of the structures, quick decision making is inhibited. Besides, it also deterred non-equity participants from buying and selling over their platforms. Lastly, MetalSite held marketing campaigns which are costly to establish brand recognition which is actually a wrong decision which leads to its failure.

In a nut shell, firm must be good in financing the development of the websites so that it wouldn’t be suspended for the reason of lack of cash. On the other hand, the design of the websites is important to attract customers, this including the attractiveness of the features, ease of use and access and also convenience to view all kind of options. Brand recognition is equally important as having management with expertise to run the operations, e-commerce winners will have both well managed.

The followings links show some of the e-News on the MetalSite incident:

* Networking with Suppliers and Customers

* MetalSite: "It was overhyped by everybody"

* New owner brings MetalSite back online

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About our blog's authors

7:47 PM / Posted by E-commerce Change the World / comments (2)

Charlie Tan Hui Chew

Hi everyone, my name is Tan Hui Chew, you can call me Charlie. I’m 21 years old and from Banting, Selangor. Currently, I’m a year three semester one student who is taking Bachelor of Commerce (Hons) Accounting in University Tunku Abdul Rahman. My father is a part time insurance agent, 54 years old and mother is a business woman, 47 years old. Besides, I got three brothers and a sister.

By the way, let me describe more about myself to you. In fact, I’m a talkative girl who likes to be friend with anyone and share the joy and sorrow with my best friend. Besides, I enjoy watching drama during my leisure time especially Taiwan drama as I can see all the actors that I like. Hence, watching drama is one of my hobbies as well. Sleeping also can be considered as my hobby because sleep can reduce my stress and unhappiness. Therefore, my housemates and best friend always called me “lazy pig”. Another hobby is to be a mountaineer as climbing can refresh my mind and relax my body as well.

Now, let me share the top 5 websites that I frequently visited. They are www.facebook.com, www.baidu.com, www.gougou.com, www.hotmail.com, and www.youtube.com. Baidu.com and gougou.com are the most websites that I visited as I can download all the music that I like from baidu, and download all the drama that I want to watch from the gougou.com. These websites can help me pass my time especially when I’m feeling bored. On the other hand, the top 5 activities that I frequently did are searching music, drama, play games, photos of artists, and view friend profile from facebook.

If you want to know more about me, feel free to visit my website.
Lim Ker Pei
I am Lim Ker Pei, Melissa who is currently a Year 3 student of University Tunku Abdul Rahman (UTAR) from Bachelor of Commerce (HONS) Accounting. I’m from Kuala Lumpur which is the centre of Malaysia therefore I’m a typical city girl that lives in a world of Information Technology. I will have contact or deal with IT in my day-to-day life for example blogging, checking mails and keep in touch with my friends all around the world via MSN messenger. Therefore through this blog, my friends and I will share some information about E-Commerce so that readers will have a clearer idea or picture of what E-Commerce is actually all about.

My hobbies are reading blogs, hanging out with my friends and will play piano in my leisure time. The 5 top websites that I visited the most are Google, Facebook, Hotmail.com, Blogger.com and theStar.com. I visit all these websites to search for information, keep connected with my friends and also to entertain myself. Besides that, I’ll update myself with the latest news and the current issues from theStar.com.

The 5 top internet activities that I’ll do are playing online games, checking my e-mails, chatting with my friends via MSN messenger, update my facebook account by uploading photos and lastly searching for new information.

Lastly, if you guys want to know more about me please do not hesitate to visit my personal blog: Ker Pei's Blog.


Marcus Teoh Kim Hung
I am glad to have this opportunity to introduce myself in this E-commerce Web Log (Blog). My name is Teoh Kim Hung, everyone called me “Ah Teoh”. Let me write a bit about myself, I am an undergraduate student of University Tunku Abdul Rahman and major in accounting. I like to travel and swim during my leisure time because these activities help me to open my mind and keep my body fit. The only sentence to describe myself is “I am who I am”, because I believe that everyone is special.

Internet has played a major role in my life since I entered into university. The top 5 activities I always do are chatting via live messenger, blogging, reading news, gaming and searching for information. Although Internet brings a lot of benefit but I am not addicted to it. This is because if a person gets addicted to internet, it will cause damages to relationships and also the growth of individuals.

The 5 websites I visited the most are YouTube, Facebook, My blogger’s blog, ChinaPress dotcom, and Viwawa. Among these websites, YouTube is my favorite as I can view many funny videos, news, and even my favorite artist’s music video followed by Facebook and My blogger’s blog because it helps me to get the latest updates of my friends’ status. In my opinion, reading English articles and news is a headache for me, so I would rather read Chinese news as ChinaPress dotcom provides this service to public.


Fum Phaik Yin
My name is Fum Phaik Yin and I was just got into the world of 21 years old in May. I come from a family of five. My family and I are currently living in Puchong. I am taking my bachelor course in Universiti Tunku Abdul Rahman (UTAR) and this is my third year in the course. I am currently staying in a rented condominium unit due to my study in UTAR, Sg. Long.

Whenever I am free, I will read some books or magazines. I prefer reading novel and short paragraphs that discuss issues about life. Besides, I like to watch movie and listen to music when I am free. I usually check out for the latest movie and songs online. Besides that, I also surf the net quite often to search for the information I want, perform selling and purchasing, and also keep in contact with my friends.

If possible, I will visit Friendster.com, Sosot.net and WBLE everyday. I will check my comments in Friendster everyday to keep in touch with my friends. On the other hand, the purpose of surfing Sosot.net is to shop for things that I need and also selling things whereas surfing WBLE is to check any latest lecture notes or tutorials worksheets were uploaded. Besides, I also use Google to search for the information I want frequently, I choose Google because it gives a wider results for my searching. For entertainment purpose, I surf Meetoto and Kongregate to relax and reduce stress. Meetoto is a singing game; it is a place that provides stages and rooms for your avatar to sing whereas Kongregate is a games library which has thousands and millions of games to get rid of your bored.

I am trying to enjoy the life I am having now because I think life will be tougher after graduation since working life will starts.

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